About Senioragency New Zealand
We are the first advertising and marketing agency in NZ totally dedicated to baby boomers and people 50+.
Senioragency New Zealand is part of a global network represented in 10 countries around the world.
We have specialist international knowledge and resources spanning 16 years in this sector.
Jéan-Paul Treguer, the founder of the Senioragency network, is the world-renowned expert in this area. He is the David Ogilvy of marketing and advertising to baby boomers and people 50+!
Baby boomers and seniors are very experienced, savvy and rational consumers.
It's about strategy, message, tone and making a connection. It's not perceived as a sexy market but the dollar returns make it sexy - we understand what they want and how to reach them.
Our Services include:
- Strategy, generational marketing and campaign design
- Age research and strategic insights
- Campaign creative
- Age design - brochures, POS and website
- Media strategy
- Infobrand ads and TV specialisation
- Public relations
We are a full service advertising agency focused on developing competitive advantage for our clients and their brands. In many cases we create a competitive point of difference and extract incremental brand growth from a power demographic that is often ignored by many marketers.